How Starbucks is Changing Packaging
By: Sam Oches
published data not available and article found on qsrmagazine.com website-http://www2.qsrmagazine.com/articles/features/134/starbucks-2.phtml
Picture: This picture shows what Starbucks is trying to do
with their company and recycling. http://greenpackaging365.com/greenblog/?p=624
In the article, Sam Oches quotes
Jim Hanna, director of environmental impacts for Starbucks, saying “What you’ve
seen in the past is somebody will call a product recyclable based on the
materiality of that product and not necessarily whether or not it’s actually
able to get recycled.” Starbucks is trying to find a way to have their cups be
100% recyclable in communities where their businesses are located. They have
decided to adjust each store’s cups to the recycling requirements in that town
or city. Starbucks knows where their cups end up and they know that the cups do
not get recycled properly because they are not the right materials. Starbucks has
been trying for years to have the best eco-friendly cups for their company. With
Starbucks having this great design, they are trying to include their competitors
to join in and use a similar design to help the ecosystem. They are also trying
to create an infrastructure that is able to deliver the products successfully to
recycling facilities. The testing for this product began in September of 2011
and is hoping to be a good alternative for non-recyclable cups for years to
come.
After reading
this article, I never realized that recycling is different all over the country.
I always thought everyone had the same recycling requirements. I also thought
this was interesting how long Starbucks has been creating their cups to be 100%
recyclable. They have put a huge amount of effort into making their cups
recyclable. Now whenever I go into a Starbucks and get my double chocolaty chip
frappuccino, I will think about the dedication environmentalists have put into
that cup and recycle the cup instead of throwing it into the regular trash.
Questions:
11)
What are some
other alternatives to recycling the cups?
22)
If this idea
works, how can it help the ecosystem in the long run?
33)
Why are the
recycling requirements different all over the country?
